Honolua Surf Co.’s Ultimate SUP Showdown has been one of the most eagerly-anticipated SUP events of the year: Big names, top level prize money and a major TV deal with CBS.

Part surfing, part racing, the Ultimate SUP Showdown is gonna be big. Danny vs Travis vs Connor vs Kai vs Zane vs Jake vs Fernando vs another couple dozen of the world’s best. And that’s just on the men’s side.

The women’s Showdown is shaping up to be one of the most competitive events of the year as well. Although the invite-only field is small (48 men and 16 women), the names are anything but: Annabel, Jenny, Candice, Sonni, Lina, Shakira.

Good luck picking that one.

But if you can’t be in Waikiki to enjoy it in person, don’t worry: We’ve partnered with Rogue SUP to give you live updates right throughout the event.

[notdevice]As that ominous-looking countdown timer over there on the right suggests, we’re just a few days away from seeing the The Showdown go down in front of the Duke statue at Waikiki.[/notdevice][device]We’re just a few days away from seeing the The Showdown go down in front of the Duke statue at Waikiki.[/device]

We’ll have full coverage all weekend, including behind the scenes insights, previews and predictions from the pros. Then on Sunday and Monday as the action hits the water, we’ll bring you photos, results and updates in real time, so that you can feel like you’re there on the beach.

Pre-event day is Saturday 16th, the opening day of competition is Sunday 17th while the Showdown finale will be on Monday 18th.

As we’ve been hearing all week on Instagram: The Showdown Is Coming…