April 1, 2014
by Christopher Parker (@wheresbossman)
BREAKING NEWS: Kai Lenny Splits With Naish, Signs To Team Starboard In Multi-Million $$ Deal
In an extraordinary development that will no doubt go down as one of the biggest marketing coups in SUP history, Kai Lenny, the reigning Battle of the Paddle champion and poster boy for a new generation of paddlers, has left his lifelong sponsor Naish to sign a