Jim Terrell, the founder of Quickblade Paddles, is known as the “Mad Scientist of SUP” for a reason. The 4-time Olympian has been experimenting with SUP paddle design longer than anyone, which is probably why the QB brand is so well respected around the world.

But it’s not just equipment that Jim loves to analyse and improve, he’s also extremely adept at breaking down the paddle stroke technique, showing not only why it works, but how to make it better. So if you want to paddle more efficiently (and faster…) then watch the video above as Jim Terrell breaks down the Stand Up Paddle stroke technique.

…and this is actually part two; 18 months ago, the Quickblade guys released the first version of their SUP Stroke analysis video, which you can relive below.

[Full Disclosure: Quickblade is an advertiser on SUPracer.com, though we’d be writing about them either way because they simply make kickass SUP products]